Agriculture

Wave Group's dedication to agricultural excellence shines through our initiatives aimed at enriching farmers' lives and enhancing crop yields.

By focusing on modern farming techniques, superior fertilizers, and the latest equipment, we've significantly boosted the production of key crops like sugar, potato, and peas.

Our efforts extend to promoting crop diversification, empowering farmers with the knowledge and resources to explore new agricultural avenues. This holistic approach has not only increased crop yields but also improved the economic well-being of farmers.

Wave Group continues to stand with farmers, supporting their journey towards greater productivity and economic stability.

Agristo

Agristo

Agristo Masa Pvt. Ltd. is a 50:50 joint venture between Masa Global Foods Pvt. Ltd. (India) and Agristo NV (Belgium), established to set up a world-class potato processing facility in Uttar Pradesh. Our focus lies in producing Dehydrated Potato Flakes, Frozen Potato Specialties, and French Fries, combining global expertise with local agricultural knowledge.

Our mission is to empower Indian farmers through the introduction of advanced farming technologies, access to quality treated seeds, soil testing protocols, and financial support. This holistic approach is aimed at building sustainable farming ecosystems while generating employment for thousands.

Since inception, Agristo Masa has partnered with over 280 farming families across 225 acres, with plans to scale up and engage over 2,500 families. Our state-of-the-art facility has already produced over 6,000 metric tonnes of dehydrated flakes, with advanced techniques such as deep sub-soiling, precision planting, modern irrigation systems, and pest management contributing to a 40% increase in crop yields. Premium potato varieties like Chipsona, Lady Rosetta, and Innovator are at the heart of our production.

Over 70% of our output is exported to international markets including Malaysia, Japan, Argentina, and Chile. Domestically, we supply leading names like ITC, Godrej Tyson, Parle, and Haldirams. Our BRCGS, HACCP, and Halal certifications validate our commitment to global food safety standards.

With a Rs. 700 crore investment in a new French Fries unit, Agristo Masa is poised to boost regional employment and elevate India’s position on the global agricultural map.